White LAB
We implement solutions
focused on results
At White Solution, every collaboration is based on our proprietary process, which ensures that communication reaches the audience with precision and has a real impact on their decision-making processes. We combine demanding compliance procedures with cognitive psychology to deliver campaigns with high clinical and business utility.
ABOUT US
We DESIGN influence.
We manage change.
We are a 360° agency that combines psychology, sociology, and economics with modern communication. We specialize in pharmaceutical marketing, designing strategic influence based on reliable scientific knowledge and the highest ethical standards.
EXPERIENCE
and management
Sylwia Sikorska-Śmiechowska. Chief Executive Officer
The founder and driving force behind the agency, combining a manager’s strategic instinct with a passion for substantive excellence in the pharma world. As chief strategist, she oversees every aspect of the company’s operations, building a brand synonymous with professionalism. She supervises the process of designing solutions for the most demanding clients, ensuring their alignment with the agency’s vision.
In medical marketing, she focuses on innovative creativity combined with full control over the quality and safety of the process. She promotes bold, new pathways of communication with HCPs while maintaining a highly structured approach. Privately, she is passionate about culture, theatre, and literature, drawing energy from long-distance travel.
Special-task
experts
We are a team that listens, thinks, and responds. We develop ambitious marketing projects that we flexibly adapt to market dynamics. We act with precision, providing our clients with full support and unique tailor-made solutions.
OUR TEAM
Meet the influence DESIGNERS
At White Solution, we don’t create campaigns from templates — we design influence. Our philosophy is rooted in the belief that effective communication in the pharma industry begins with understanding the cognitive objective and the mechanisms behind the audience’s decision-making. We combine reliable medical knowledge with behavioral psychology, creating our proprietary White LAB Method, which genuinely changes the way physicians and patients think and act.
A specialist in process optimization and operational management in a highly regulated environment. As a process architect, she ensures that the substantive vision of each project always goes hand in hand with flawless execution.
- She oversees the smooth delivery of key projects and synergy between all agency departments.
- She believes in uncompromising quality and transparency as the foundation of an effective organization.
- She transforms complex legal and substantive requirements into clear, efficient business solutions.
- A Pilates enthusiast who finds balance in unconventional travel and time spent with friends.
An engaged relationship leader for whom strong bonds based on trust and empathy are the foundation of success. She manages strategic project teams, focusing on high effectiveness and timely execution.
- She is responsible for delivering multi-level projects for leading pharmaceutical partners and institutions.
- She specializes in coordinating complex processes where efficient team management is essential.
- In medical marketing, she focuses on a partnership-based approach that genuinely supports the HCP community.
- A lover of good music, roller skating, and long walks with her dog, Szulka.
An enthusiastic professional with extensive experience working in diverse cultural and business environments. She serves as an ambassador of innovation, bringing a fresh and global perspective on medical communication to the team.
- A multitasking manager specializing in international projects that require unconventional solutions.
- She ensures that White Solution projects are always one step ahead of current market trends.
- She combines proven working methods with a modern approach to communication and technology.
- Passionate about travel and an active lifestyle, she finds strength in practicing aerial yoga.
An expert in building lasting relationships between the agency and the scientific community, distinguished by outstanding communication skills. She can efficiently manage any project challenge, offering a unique and creative perspective on briefs.
- Thanks to her excellent approach to key opinion leaders (KOLs), she delivers projects with a high level of substantive trust.
- In medical communication, she focuses on clarity of message and rigorous adherence to ethical principles.
- She presents even the most complex topics in an engaging, reliable, and understandable way for the audience.
- Privately, she is a true ‘one-woman orchestra’ — from yoga to interior design and gardening.
A substantive and focused manager with an analytical mind, serving as a reliable pillar of projects that require high precision. In her daily work, she values logic and reliability, keeping both feet firmly on the ground when carrying out every task.
- She manages a broad portfolio of projects, with a particular focus on conference events for scientific societies.
– She focuses on delivering system-based solutions firmly grounded in facts and data. - She views pharmaceutical marketing through the lens of responsibility toward the medical community.
- She values outdoor activities and good cinema, which help her maintain balance after intensive work.
The White LAB Method
From diagnosing barriers to knowledge and MEASURABLE INFLUENCE.
Our proprietary work standard is based on rigorous logic: we diagnose the cognitive problem, design the narrative architecture, and deliver a measurable outcome in the form of a change in the audience’s knowledge or behavior.
The logic of our process:
Cognitive Problem
(Diagnosis)
Identifying the informational and psychological barriers that block your audience’s decisions.
Process
(The White LAB Method)
Designing the content architecture and selecting formats to minimize the time needed to understand and accept the message.
Effect
(Result)
A measurable change in the knowledge or actions of HCPs and patients, confirmed by hard data and ROI reports.
The logic of our process:
Benefits
What does your organization GAIN?
You invest in measurable attitude change, not just ready-made advertising formats.
Measurable
cognitive impact
We turn information noise into concrete clinical decisions by breaking through barriers in the audience’s thought process.
Efficient
Compliance
We shorten approval time by 40% thanks to our proficiency in rigorous industry standards (INFARMA, EFPIA).
Evidence-Based Medicine
Quality
We create scientifically accurate and substantively engaging content, building genuine authority for your brand.
Open-Book
Transparency
We guarantee a clear cost structure with no hidden margins, ensuring full budget predictability.
Proactive
Partnership
We do not passively wait for a brief. We actively co-create the strategy, taking responsibility for the final communication outcome.
Operational
Efficiency
We take over full outsourcing of marketing activities, genuinely relieving your internal brand teams.
Measurable
cognitive impact
We turn information noise into concrete clinical decisions by breaking through barriers in the audience’s thought process.
Efficient
Compliance
We shorten approval time by 40% thanks to our proficiency in rigorous industry standards (INFARMA, EFPIA).
Evidence-Based Medicine
Quality
We create scientifically accurate and substantively engaging content, building genuine authority for your brand.
Open-Book
Transparency
We guarantee a clear cost structure with no hidden margins, ensuring full budget predictability.
Proactive
Partnership
We do not passively wait for a brief. We actively co-create the strategy, taking responsibility for the final communication outcome.
Operational
Efficiency
We take over full outsourcing of marketing activities, genuinely relieving your internal brand teams.
Do you have a brief that requires precise INFLUENCE DESIGN?
Choose a segment: