Knowledge based on FACTS, not assumptions.

We analyze market myths, provide data, and set standards in modern health communication.

2 weeks
25 May 2026

MYTHS THAT COST MILLIONS

3 misconceptions in pharmaceutical communication.
2 weeks
25 May 2026
2 weeks
25 May 2026

PLAYBOOK for testing the understandability of health messages

Pacjenci szukają
diagnozy w wyszukiwarce,
a nie na Instagramie.
Are you building reach or real education?
2 weeks
25 May 2026
2 weeks
25 May 2026
5
FACTS
that you don't know about WHITE SOLUTION.
Discover the foundations of our strategy.
2 weeks
25 May 2026
2 weeks
25 May 2026

TOP 1%

The best-rated companies in the world. We have the EcoVadis Platinum Medal.
2 weeks
25 May 2026
2 weeks
25 May 2026

GOOGLE > SOCIAL MEDIA

Patients look for a diagnosis in a search engine, not on Instagram.
Are you building reach or real education?
2 weeks
25 May 2026
2 weeks
25 May 2026

Three Pharmaceutical Health Communication Myths That Are Costing Millions

Does fear motivate the patient to act?
2 weeks
25 May 2026

ABOUT US

We DESIGN influence.

We manage behavior change.

We are a 360° marketing agency that combines reliable scientific knowledge from psychology, sociology, and economics with modern communication. We don’t just create ads – we are a strategic partner that helps Polish entrepreneurs and global corporations fully outsource their marketing activities.

White Lab

What SETS US APART?

The White LAB Method

Our proprietary work standard is based on rigorous logic: we diagnose the cognitive problem, design the narrative architecture, and deliver a measurable outcome in the form of a change in the audience’s knowledge or behavior.

We implement SOLUTIONS focused on results

We translate business goals into measurable behavioral change.

At White Solution, every collaboration is based on our proprietary process, which ensures that communication reaches the audience with precision and has a real impact on their decision-making processes. We combine demanding compliance procedures with cognitive psychology to deliver campaigns with high clinical and business utility.

SERVICES AND PRODUCTS

DISCOVER THE 5 PILLARS OF OUR WORK THAT CREATE A COMPLETE 
SUPPORT ECOSYSTEM FOR YOUR BRAND.

In the world of Life Sciences, information chaos is the biggest barrier. White Solutions brings order to it by delivering clear, substantive solutions for the pharmaceutical industry. We combine medical knowledge with advanced technology to create communication that builds trust and genuinely supports the treatment process.

01

Educational
Products

We build subject-matter authority
through Advisory Boards, certified
HCP programmes and LMS platforms.
We turn data into competence.
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02

Marketing
Solutions

From effective Launches
to 360° campaigns
and influencer marketing (KOL 2.0).
We craft communication
that sticks in memory
and drives sales.
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03

Technical
Tools

Smart chatbots, dosing
calculators and advanced data
analytics. Digital tools that
automate success.
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04

Additional
Services

PM outsourcing, sales-force
support (REPS) and professional
live streaming.
We are an extension
of your team.
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05

International
Projects

Adapting educational formats
to global markets, international
consultations and multilingual knowledge bases.
We cross borders.
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EXPERT 360° FOR PHARMA
01

Educational
Products

Read more
02

Marketing
Solutions

Read more
03

Technical
Tools

Read more
04

Additional
Services

Read more
05

International
Projects

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EXPERT 360°FOR PHARMA

CASE STUDIES

See how we turn the challenges of the medical industry into MEASURABLE SUCCESS.

Our REFERENCES

In the pharmaceutical industry, trust is built on facts and operational safety. The White LAB Method guarantees that flagship projects are delivered according to plan and in line with strict compliance requirements.

COMPLIANCE

Certified SAFETY and
uncompromising responsibility.

OUR TEAM

Architects of CHANGE
in healthcare.

A multidisciplinary team combining expertise in marketing, medical sciences, and behavioral psychology. This synergy of strategic and operational knowledge provides support at every stage of the product life cycle. The foundation of our work is substantive reliability, full compliance with HCC procedures, and commitment to the highest standards of data security.

Founder and visionary of the agency. She combines a manager’s instinct with a passion for substantive excellence in the Pharma world. She oversees the strategy and consistency of projects. Privately, she is a lover of theatre, cinema, and long-distance travel.

CONTACT:

Sylwia Śmiechowska
Founder & CEO
An expert in relations with the scientific community. She stands out for her creativity and efficient management of project challenges. In communication, she focuses on ethics. Passionate about Spain, yoga, and interior design, she celebrates time with her family.

CONTACT:

Agnieszka Patora-Wojs
Project Manager
An innovation ambassador with a global perspective. She brings international standards and an unconventional approach to medical communication. In her free time, she practices aerial yoga, always staying one step ahead of market trends.

CONTACT:

Katarzyna Sarań
Senior Project Manager
A relationship leader who builds trust in working with pharma partners. She specializes in coordinating complex processes and strategic team management. A lover of good music, roller skating, and walks with her dog.

CONTACT:

Karolina Pietrzko
Group Project Manager
Process architect and guardian of standards. She optimizes operations in the regulated pharmaceutical environment, ensuring team synergy and service quality. An enthusiast of Pilates and effective business solutions.

CONTACT:

Katarzyna Adamczyk
Chief Operating Officer
A pragmatic and detail-oriented manager with an analytical mind. She is a reliable pillar of support for projects requiring the utmost precision. She manages a portfolio of conferences for scientific societies. In her free time, she enjoys good cinema and outdoor activities.

CONTACT:

Edyta Simko
Senior Project Manager

CAREER

Want to join the SPECIALISTS?

Do you have the knowledge, energy, and ambition to design influence for the world’s leading pharmaceutical brands? Join us and see how you can develop your potential and actively manage your own growth path.

New BUSINESS

Are you looking for a partner who combines behavioral psychology with reliable medical knowledge? Consult your project with us. We will help you diagnose your audience’s cognitive barriers and translate your brand goals into measurable behavior change among physicians and patients.

FAQ WHITE SOLUTION

In medical communication, trust is a currency more valuable than an advertising budget. Our mission is to design influence based on rigorous data and ethics.

Yes, our organization places great importance on sustainable development and business ethics. We operate in line with ESG standards, which we confirm through cooperation with certified suppliers and our pursuit of the highest ratings in rankings such as EcoVadis. For our global partners, this is a guarantee that they are choosing a provider that meets rigorous social and environmental standards.

We do not sell ready-made databases; instead, we build precise outreach channels based on legal and high-quality sources. We use licensed tools such as IGVIA and LinkedIn Sales Navigator, which allows us to accurately identify decision-makers in specific therapeutic areas. As a result, our campaigns reach hundreds of key opinion leaders (KOLs) in a fully GDPR-compliant way.

This is one of the foundations of our brand. Every project is audited for compliance with the guidelines of INFARMA, EFPIA, and TechMed I. Our materials are recognized by regulators as examples of good practice in transparent communication, which minimizes reputational and legal risks for our clients.

Our team is led by CEO Sylwia Sikorska-Śmiechowska, a manager with many years of experience in the pharma sector and an MBA degree. We have an interdisciplinary team of strategists, cognitive psychologists, and medical communication experts who understand the specifics of a regulated industry better than standard marketing agencies.

We operate in an open-book model. This means our clients have full visibility into the cost structure and agency margin. This transparency eliminates conflicts of interest and allows us to build relationships based on genuine partnership, not just transactions.

As many as 90% of our clients come from recommendations, which is the strongest proof of the quality of our processes. The White LAB Method is not just “content creation,” but a proprietary system for designing influence based on hard data and KPIs written directly into contracts.

Yes, we work in a network-based model that combines our core expert team with a broad base of trusted production partners. This allows us to scale resources rapidly and deliver complex events or campaigns in fast-track mode, without compromising quality or substantive compliance.

Our mantra is “designing influence,” but always in the spirit of responsibility for public health. We do not use manipulation – we use psychology to make educational materials easier to understand, which genuinely improves patient adherence to medical recommendations.

Join the NEWSLETTER and gain a substantive advantage!

When you subscribe, you will receive access to our proprietary resources: market reports, implementation checklists, and project templates based on the White LAB Method. Start effectively changing the way patients and physicians think.

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