MEDIA
Make healthcare marketing decisions that create measurable impact. Engage physicians with communication that influences behaviour, supports clinical decision-making, and reinforces best practice. Discover how the White Lab methodology transforms scientific evidence into meaningful choices and actions for your target audiences.
Manager Raport 21/05/2026
Why Persuasion
Doesn't Work on Professionals
Sylwia Sikorska-Śmiechowska – Founder and CEO of White Solution, an agency specializing in healthcare communications designed using the White Lab methodology. She has worked in pharmaceutical and healthcare marketing for more than 20 years.
Manager Raport 21/05/2026
Why Persuasion
Doesn't Work on Professionals
Sylwia Sikorska-Śmiechowska – Founder and CEO of White Solution, an agency specializing in healthcare communications designed using the White Lab methodology. She has worked in pharmaceutical and healthcare marketing for more than 20 years.
Rynek Inwestycji 21/05/2026
Education That Sells.
Why Healthcare Campaigns Are Losing the Trust
of Patients and Physicians
At the end of the 1990s, posters began appearing in bus shelters across the United States showing lonely, withdrawn individuals alongside a single sentence: “Imagine being allergic to people.” The campaign did not directly advertise a product…
Rynek Inwestycji 21/05/2026
Education That Sells.
Why Healthcare Campaigns Are Losing the Trust
of Patients and Physicians
At the end of the 1990s, posters began appearing in bus shelters across the United States showing lonely, withdrawn individuals alongside a single sentence: “Imagine being allergic to people.” The campaign did not directly advertise a product…