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EDUCATIONAL Products

Make marketing decisions that genuinely support health. Reach physicians with communication that changes habits and strengthens everyday clinical practice. See how the White LAB Method helps translate science into concrete choices made by your audiences.

01

smartGEN Therapy 

– An educational campaign on gene therapy for SMA

Challenge

Low awareness within the medical community regarding the complex mechanisms and eligibility procedures for innovative SMA gene therapy.

Process

Creation of the smartGEN Therapy project and a database of expert educational materials in collaboration with pioneering clinical centers in Poland.

Result

Educational success of the project and consistent use of the materials by physicians during major national scientific conferences.

Merck-RACER 

– A consultation platform for oncologists

Challenge

Difficult and time-consuming access to critical consultations with surgical oncologists for patients with gastrointestinal cancers.

Process

Creation of an intuitive platform enabling oncologists to quickly and securely transfer medical records to a referral center.

Result

Guaranteed expert opinion within 72 hours and uninterrupted, effective operation of the decision support system for the past 5 years..

MARKETING Solutions

Translate insights into physicians’ decisions and your brand’s results. Use messaging that strengthens your product’s position. Explore all solutions that truly change the way people think about the product.

02

Sandoz 

– “Shields” branding campaign

Challenge

Low awareness of the differences between pain relievers in the portfolio and fragmented, inconsistent product messaging directed at physicians.

Process

Designing an integrated line of key visuals featuring a protective shield motif and implementing consistent educational and sales materials.

Result

A distinctive brand identity for Kostarox, Ketonal, and Esonalgen, along with a significant increase in their recognition within the pain reliever segment.

TECHNICAL Tools

Help physicians make therapeutic decisions faster. Turn data into practical support for therapy selection. Use communication in a way that is useful in everyday patient care.

03

Merck-RACER 

– Consultation platform for oncologists

A modern platform designed to streamline decision-making for patients with gastrointestinal cancers. It enables oncologists to quickly and securely submit medical records to a referral center, ensuring an expert opinion within 72 hours. The system has been operating successfully for five years.

ADDITIONAL Services

Give your team back time by shifting the operational burden – from MIR to sales support – to a proven process. See how our implementations help ensure operational continuity in pharma.

04

Video Production and Streaming 

– Comprehensive production of live broadcasts and VOD content.

Professional technical and content support for the healthcare industry.

The service includes full-scale organization of webinars, expert video lectures, and broadcasts from scientific conferences. The solution ensures the highest broadcast quality, interactive engagement tools (live polls, gamification), and seamless conversion of recordings into long-term educational content.

Lead Generation 

– Building and Profiling Medical Databases

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Precise targeting of profiled audiences, including both healthcare professionals (HCPs) and patients, through multichannel campaigns. These efforts leverage advanced digital tools and the agency’s proprietary specialized databases, which contain over 8,000 records.

INTERNATIONAL Projects

Scale your brand’s knowledge without market barriers by combining global formats with compliance rigor. Discover how cross-border projects help build an advantage in markets around the world.

05

Johnson & Johnson 

– ACUVUE® International Scientific Symposium

Organization of an international scientific event in a hybrid format for ophthalmologists and optometrists from Poland, Israel, and the Czech Republic. The agency was responsible for full logistical coordination, technical support, speaker briefings, and managing collaboration with KOLs.

Merck 

– International expert meetings in Prague

Coordination of international preceptorship meetings combined with clinical training in the field of neurology. The project, carried out in the Czech Republic, involved comprehensive management of logistics, hotel accommodations, technical support, and formal collaboration with Key Opinion Leaders (KOLs).

Surgery-live 

– International Proctology Masterclass Program

international educational project delivered remotely, designed for proctologists. The agency’s services included full-scale streaming, video post-production, development of a payment platform, and multilingual live chat support.

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